Shibuya Wall

Concept

Google Lens is a set of vision-based computing capabilities that can understand what you're looking at and use that information to copy or translate text, identify plants and animals, explore menus, discover products, find visually similar images, and take other useful actions. So, when you hold up your device an AR layer can appear to help you understand something at a deeper level. To drive adoption, we shifted the focus from "tool" to "lens of discovery." We directed an AR experience that used the physical world as a canvas for Google’s History, effectively turning a tech utility into an immersive storytelling platform.