Google Search Gen Z

Concept

Gen Z is no longer recognizing Google as their main channel for searching information. It has been replaced by social media using google merely for fact checking(map, data, etc). By highlighting celebrities path to success through their Google searches along their journeys, we inspired Gen Z to find their own way using Google search. Addressing the shift from search engines to social discovery, we repositioned Google search from a "fact-checker" to a "pathfinder."